Monday, July 27, 2009

BOLLYWOOD DOMINATES - WHY?

INDIAN FILMS PER YEAR - 1100
AMERICAN FILMS - 520
FILMS FROM JAPAN - 418
FILMS FROM CHINA - 400

India is market leader in a host of products as we know, globally. A lot is known of bollywood films, its "running behind trees', love triangles, beautiful women, bollywood men like Shahrukh Khan, Aamir Khan, and Salman Khan (should we be calling it khanwood I wonder!). Some parts of the world know of our craze for cricket and bollywood. But most do not know that we produce the most number of films each year. 1100 films a year, a 100% more than the number of films that come out of America and 60% more films that come out of China!

Little is know about the fact that while India is a largest producer of films in the world and it does dominate the world film market, technically or statistically speaking, why does it churn out so many films each year?

Is it pure commercials? No, I don't think so! I personally believe it is due to multiple reasons:

1) Billions bring billions of stories> we all know that each person has a story inside him/her. By that regard, we have billions of stories. Our population is our story. The ethos of the people living in India, within different cultural boundaries, within huge difference is our story. Our poverty is our story. Our successes is our story. Our global recognition is our story. But more importantly, our tendency to live our very distinct life as Indians, is our story. Some make fun of it, like Russel Peters -- that's great too..all adds to the promotion!




2)Escapism: While the whole world recognised and appreciated 'Slumdog Millionaire', Indians shyed aweay from it. Why? Because we live that life. If we don't live it, we see it, feel it, even run away from it...! Our bollywood stories are centered around treachery, love triangles, rags to riches stories -- tis always about good against evil. Why? So we can escape from our real world and just for that time go into a world of dreams. Why else would we have 3 hours of cinema, the longest films in the world???



3) It's not all song and dance. It's Magic: We believe in magic. We believe strongly that life will change for us, even if for those 180 mins of our lives. We believe that we will find our knight in shining armour who will take us away from the dramas of life, to a land of wonderful dreams. We believe that magic is in us. We believe. Our cinemas makes us believe in that, it motivates us, it allows us to dream. Its our license to creating magic.



In my opinion bollywood just does not dominate the world, it dominates all the people who have a story to tell, who want to escape and who believe in magic! It dominates us all, no matter where we live.

That's why Indian cinema dominates the world.. Your opinions are welcome. Please feel free to tell us why else do we dominate the world films.

1 comment:

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